Social Media Engagement Rate Calculator.
Calculate engagement rate for Instagram, TikTok, Twitter, LinkedIn, YouTube, or Facebook using the correct formula for each platform. Includes industry benchmarks.
Enter values above to calculate your Instagram engagement rate.
How to use
Select the platform you want to analyse.
Enter the relevant metrics (followers, views, likes, comments, etc.). Fields update based on the platform's formula.
Your engagement rate is calculated instantly alongside industry benchmarks.
Frequently Asked Questions
Why are the formulas different for each platform?
Each platform has a different content model. On TikTok, views are the primary reach metric, so the formula divides by views. On LinkedIn, impressions are the standard reach unit. Using the correct denominator gives a meaningful comparison within that platform.
What counts as a good engagement rate?
It varies significantly by platform and audience size. Generally: Instagram and TikTok see higher rates (3–8%) while Twitter and Facebook tend to be lower (1–3%). Accounts with very large followings typically see lower rates due to algorithmic feed dilution.
Should I use this for a single post or my overall account?
Both — just use the appropriate numbers. For a single post, enter the post's stats. For your account, use your average likes and comments per post against your total followers.